Win the Web

Website Training to
Help You Grow Your Business

We are pleased to present a series of FREE small business website training sessions for small business owners and entrepreneurs.

In-person & virtual classes will be held July 2021 through May 2022.

Sessions are free but advance registration is required. See details below.

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July 7, 2021 - Sparta, WI and Online

Location

Monroe County Courthouse
Assembly Room
112 S Court St, Sparta, WI 54656
Use the South Side Oak Street Entrance. Parking available in County building parking lots and street parking on Court and Oak Streets.
View Directions

or

Online live via ZOOM

Agenda

9:15 AM - 9:30 AM: Check-in

9:30 AM - 10:30 AM: Websites 101: Five Things You Need to Know About Building a Website

10:30 AM - 10:45 AM: Break

10:45 AM - 11:45 AM: Websites 101: Planning Your Website

11:45 AM - 1:00 PM: Networking/Break (refreshments provided) and One-on-One Consulting Sessions (In-Person Attendees Only)

If you’ve made the decision to build a website for your business but you don’t know where to start, these sessions are for you. We’ll cover key considerations as you plan your business website. These sessions are appropriate for entrepreneurs and small business owners who plan to build the website themselves, or who will be hiring a developer.

Join us afterwards for one-on-one consulting.

Websites 101: Five Things You Need to Know About Building a Website (Introductory)

Join us to learn:

  • Do you need a website, or can you just use a Facebook Page?
  • How much will it cost?
  • Should you hire a web developer or use a DIY website builder
  • Wix, SquareSpace, WordPress…how do I choose one, and what happens if I want to change later?
  • How long will building a website take?
Websites 101: Planning Your Website (Introductory)

Join us to learn:

  • How to register a domain name (and tips for getting the best one)
  • Choosing a platform (Wix, SquareSpace, WordPress, Shopify…) and hosting provider
  • Developing your site architecture and navigation
  • Choosing a design
  • Creating your content  

Registration: Free

Registration coming soon.

Questions? Email wintheweb@mrrpc.com.

July 14, 2021 - La Crosse, WI and Online

Location

La Crosse Chamber of Commerce
601 7th St N, La Crosse, WI 54601
View Directions

or

Online live via ZOOM

Agenda

9:15 AM - 9:30 AM: Check-in

9:30 AM - 10:30 AM: Introduction to Social Media Marketing

10:30 AM - 10:45 AM: Break

10:45 AM - 11:45 AM: Creating Effective Content for Your Website

11:45 AM - 12:30 PM: Networking/Break - Refreshments Provided (In-Person Attendees Only)

12:30 PM - 3:00 PM: One-on-One Consulting Sessions (In-Person Attendees Only)

Learn how to use social media marketing to build brand awareness for your business, engage your audience, and generate leads or sales.

Then, if you’re planning to build a brand-new website for your business, or your current website could use some updates, stick around for "Creating Effective Content for Your Website." Learn which content to start with, and what to develop over time. We’ll share actionable steps to help you strategize and prepare content for your website, how to avoid copyright violations, and tips for creating engaging content that converts visitors into customers.

Join us afterwards for one-on-one consulting.

Introduction to Social Media Marketing (Introductory)

Join us to learn:

  • Which social media platforms are right for MY business?
  • What types of content to post, and how frequently
  • Measure and improve with social media analytics
  • Basic tips for running paid ads on social
  • Tools and additional resources
Creating Effective Content for Your Website (Introductory)

Join us to learn:

  • Essential pages for your website
  • How to write for the web
  • Images: where to find them and how to use them
  • Should I blog?
  • Using video on your website

Registration: Free

Registration coming soon.

Questions? Email wintheweb@mrrpc.com.

July 21, 2021 - Alma, WI and Online

Location

Buffalo County Courthouse
County Board Room
407 S 2nd St, Alma, WI 54610
Limited offstreet parking available. Plan for street parking. Once you enter the building, take the elevator to the 3rd floor to access the County Board Room.
View Directions

or

Online live via ZOOM

Agenda

9:15 AM - 9:30 AM: Check-in

9:30 AM - 10:30 AM: Introduction to Search Engine Optimization

10:30 AM - 10:45 AM: Break

10:45 AM - 11:45 AM: eCommerce 101: Planning an Online Store

11:45 AM - 12:30 PM: Networking/Break - Refreshments Provided (In-Person Attendees Only)

12:30 PM - 3:00 PM: One-on-One Consulting Sessions (In-Person Attendees Only)

If you are planning a business website, or want to improve the rankings of your existing business website so it gets more visitors, join us for an overview of SEO and beginner-level tips for implementing search engine optimization tactics in your website.

If you own or are thinking of starting an ecommerce website but you don’t know where to start, join us for the second session to learn what you need to know as you plan and build your ecommerce website.

Join us afterwards for one-on-one consulting.

Introduction to Search Engine Optimization (Introductory)

Join us to learn:

  • How the search engines work
  • What is Search Engine Optimization?
  • Key elements of Search Engine Optimization
  • Actions you can take to improve your site’s SEO
  • Additional resources
eCommerce 101: Planning an Online Store (Introductory)

Join us to learn:

  • Choosing the right eCommerce platform
  • Content & product pages
  • Site structure
  • Taxes
  • Shipping
  • Payment processing
  • Security

Registration: Free

Registration coming soon.

Questions? Email wintheweb@mrrpc.com.

August 4, 2021 - Viroqua, WI and Online

Location

Physical Location To Be Determined

or

Online live via ZOOM

Agenda

9:15 AM - 9:30 AM: Check-in

9:30 AM - 10:30 AM: Websites 101: Five Things You Need to Know About Building a Website

10:30 AM - 10:45 AM: Break

10:45 AM - 11:45 AM: Websites 101: Planning Your Website

11:45 AM - 12:30 PM: Networking/Break - Refreshments Provided (In-Person Attendees Only)

12:30 PM - 3:00 PM: One-on-One Consulting Sessions (In-Person Attendees Only)

If you’ve made the decision to build a website for your business but you don’t know where to start, these sessions are for you. We’ll cover key considerations as you plan your business website. These sessions are appropriate for entrepreneurs and small business owners who plan to build the website themselves, or who will be hiring a developer.

Join us afterwards for one-on-one consulting.

Websites 101: Five Things You Need to Know About Building a Website (Introductory)

Join us to learn:

  • Do you need a website, or can you just use a Facebook Page?
  • How much will it cost?
  • Should you hire a web developer or use a DIY website builder
  • Wix, SquareSpace, WordPress…how do I choose one, and what happens if I want to change later?
  • How long will building a website take?
Websites 101: Planning Your Website (Introductory)

Join us to learn:

  • How to register a domain name (and tips for getting the best one)
  • Choosing a platform (Wix, SquareSpace, WordPress, Shopify…) and hosting provider
  • Developing your site architecture and navigation
  • Choosing a design
  • Creating your content  

Registration: Free

Registration coming soon.

Questions? Email wintheweb@mrrpc.com.

August 11, 2021 - Online Only

Location

Online live via ZOOM

Agenda

Noon - 1:00 PM: Enhancing Your Business Website

1:00 - 1:15 PM: Q&A

If you already have a website but it’s not generating leads or sales, you simply want to improve its performance, or you’re planning a website and want to make sure you avoid common mistakes and make the most out of your new website, this session is for you.

Enhancing Your Business Website (Intermediate)

Join us to learn:

  • Common website mistakes and how to fix them
  • Tools for measuring and improving your website’s performance
  • Taking your website content from GOOD to GREAT
  • Easy hacks for improving user experience
  • Tips for improving conversions (sales or leads)

Submit your web address in advance to wintheweb@mrrpc.com and we might use your site as an example!

Registration: Free

Registration coming soon.

Questions? Email wintheweb@mrrpc.com.

August 18, 2021 - Ellsworth, WI and Online

Location

Physical Location To Be Determined

or

Online live via ZOOM

Agenda

9:15 AM - 9:30 AM: Check-in

9:30 AM - 10:30 AM: Introduction to Social Media Marketing

10:30 AM - 10:45 AM: Break

10:45 AM - 11:45 AM: Creating Effective Content for Your Website

11:45 AM - 12:30 PM: Networking/Break - Refreshments Provided (In-Person Attendees Only)

12:30 PM - 3:00 PM: One-on-One Consulting Sessions (In-Person Attendees Only)

Learn how to use social media marketing to build brand awareness for your business, engage your audience, and generate leads or sales.

Then, if you’re planning to build a brand-new website for your business, or your current website could use some updates, stick around for "Creating Effective Content for Your Website." Learn which content to start with, and what to develop over time. We’ll share actionable steps to help you strategize and prepare content for your website, how to avoid copyright violations, and tips for creating engaging content that converts visitors into customers.

Join us afterwards for one-on-one consulting.

Introduction to Social Media Marketing (Introductory)

Join us to learn:

  • Which social media platforms are right for MY business?
  • What types of content to post, and how frequently
  • Measure and improve with social media analytics
  • Basic tips for running paid ads on social
  • Tools and additional resources
Creating Effective Content for Your Website (Introductory)

Join us to learn:

  • Essential pages for your website
  • How to write for the web
  • Images: where to find them and how to use them
  • Should I blog?
  • Using video on your website

Registration: Free

Registration coming soon.

Questions? Email wintheweb@mrrpc.com.

August 25, 2021 - Online Only

Location

Online live via ZOOM

Agenda

8:00 AM - 9:00 AM: Advanced Search Engine Optimization

9:00 AM - 9:15 AM: Q&A

If you already have a basic understanding of SEO (or you attended our Introduction to Search Engine Optimization session and are ready to learn more), join us for this session where we’ll take a deeper dive into SEO tactics and implementation.

Advanced Search Engine Optimization (Intermediate)

Ready to move beyond basic Search Engine Optimization (SEO) tactics? Join us to learn:

  • Technical SEO enhancements
  • Keyword research
  • Schema markup
  • Link building
  • Premium SEO tools

Registration: Free

Registration coming soon.

Questions? Email wintheweb@mrrpc.com.

September 1, 2021 - Black River Falls, WI and Online

Location

Physical Location To Be Determined

or

Online live via ZOOM

Agenda

9:15 AM - 9:30 AM: Check-in

9:30 AM - 10:30 AM: Introduction to Search Engine Optimization

10:30 AM - 10:45 AM: Break

10:45 AM - 11:45 AM: eCommerce 101: Planning an Online Store

11:45 AM - 12:30 PM: Networking/Break - Refreshments Provided (In-Person Attendees Only)

12:30 PM - 3:00 PM: One-on-One Consulting Sessions (In-Person Attendees Only)

If you are planning a business website, or want to improve the rankings of your existing business website so it gets more visitors, join us for an overview of SEO and beginner-level tips for implementing search engine optimization tactics in your website.

If you own or are thinking of starting an ecommerce website but you don’t know where to start, join us for the second session to learn what you need to know as you plan and build your ecommerce website.

Join us afterwards for one-on-one consulting.

Introduction to Search Engine Optimization (Introductory)

Join us to learn:

  • How the search engines work
  • What is Search Engine Optimization?
  • Key elements of Search Engine Optimization
  • Actions you can take to improve your site’s SEO
  • Additional resources
eCommerce 101: Planning an Online Store (Introductory)

Join us to learn:

  • Choosing the right eCommerce platform
  • Content & product pages
  • Site structure
  • Taxes
  • Shipping
  • Payment processing
  • Security

Registration: Free

Registration coming soon.

Questions? Email wintheweb@mrrpc.com.

September 8, 2021 - Online Only

Location

Online live via ZOOM

Agenda

5:00 PM - 6:00 PM: Cybersecurity

6:00 PM - 6:15 PM: Q&A

Keeping yourself, your website, and your website’s visitors safe and secure online should be a key consideration for any business owner. Hackers and scammers are becoming increasingly savvy, which means you need to arm yourself with up-to-date tools and knowledge to prevent yourself and your business from falling prey to them. Business owners or staff who want to learn more about general Internet security best practices and how to keep their website secure should attend this session.

Cybersecurity (Intermediate)

Join us to learn:

  • Common types of website compromises
  • How to prevent your website from being hacked
  • How to spot email scams, SPAM, and phishing attempts
  • What is social engineering and how to avoid it
  • General Internet security best practices

Registration: Free

Registration coming soon.

Questions? Email wintheweb@mrrpc.com.

September 15, 2021 - Durand, WI and Online

Location

Physical Location To Be Determined

or

Online live via ZOOM

Agenda

9:15 AM - 9:30 AM: Check-in

9:30 AM - 10:30 AM: Websites 101: Five Things You Need to Know About Building a Website

10:30 AM - 10:45 AM: Break

10:45 AM - 11:45 AM: Websites 101: Planning Your Website

11:45 AM - 12:30 PM: Networking/Break - Refreshments Provided (In-Person Attendees Only)

12:30 PM - 3:00 PM: One-on-One Consulting Sessions (In-Person Attendees Only)

If you’ve made the decision to build a website for your business but you don’t know where to start, these sessions are for you. We’ll cover key considerations as you plan your business website. These sessions are appropriate for entrepreneurs and small business owners who plan to build the website themselves, or who will be hiring a developer.

Join us afterwards for one-on-one consulting.

Websites 101: Five Things You Need to Know About Building a Website (Introductory)

Join us to learn:

  • Do you need a website, or can you just use a Facebook Page?
  • How much will it cost?
  • Should you hire a web developer or use a DIY website builder
  • Wix, SquareSpace, WordPress…how do I choose one, and what happens if I want to change later?
  • How long will building a website take?
Websites 101: Planning Your Website (Introductory)

Join us to learn:

  • How to register a domain name (and tips for getting the best one)
  • Choosing a platform (Wix, SquareSpace, WordPress, Shopify…) and hosting provider
  • Developing your site architecture and navigation
  • Choosing a design
  • Creating your content  

Registration: Free

Registration coming soon.

Questions? Email wintheweb@mrrpc.com.

September 8, 2021 - Online Only

Location

Online live via ZOOM

Agenda

Noon - 1:00 PM: ADA Compliance for Websites

1:00 PM - 1:15 PM: Q&A

If you are planning a business website, or have one already, join us to learn about how to make your website compliant with the Web Content Accessibility Guidelines (WCAG) 2.0, making it more accessible to people with disabilities.

ADA Compliance for Websites (Intermediate)

Build a more inclusive business by making your website accessible to more people, including those with blindness or low vision, deafness and hearing loss, learning disabilities, cognitive limitations, limited movement, speech disabilities, photosensitivity and combinations of these. Join us to learn:

  • What is website accessibility and why is it important?
  • Tips for improving your website’s accessibility and ADA compliance
  • Tools and additional resources

Registration: Free

Registration coming soon.

Questions? Email wintheweb@mrrpc.com.

September 29, 2021 - Arcadia, WI and Online

Location

Physical Location To Be Determined

or

Online live via ZOOM

Agenda

9:30 AM - 10:30 AM: Introduction to Social Media Marketing

10:30 AM - 10:45 AM: Break

10:45 AM - 11:45 AM: Creating Effective Content for Your Website

11:45 AM - 12:30 PM: Networking/Break - Refreshments Provided

12:30 PM - 3:00 PM: One-on-One Consulting Sessions

Learn how to use social media marketing to build brand awareness for your business, engage your audience, and generate leads or sales.

Then, if you’re planning to build a brand-new website for your business, or your current website could use some updates, stick around for "Creating Effective Content for Your Website." Learn which content to start with, and what to develop over time. We’ll share actionable steps to help you strategize and prepare content for your website, how to avoid copyright violations, and tips for creating engaging content that converts visitors into customers.

Join us afterwards for one-on-one consulting.

Introduction to Social Media Marketing (Introductory)

Join us to learn:

  • Which social media platforms are right for MY business?
  • What types of content to post, and how frequently
  • Measure and improve with social media analytics
  • Basic tips for running paid ads on social
  • Tools and additional resources
Creating Effective Content for Your Website (Introductory)

Join us to learn:

  • Essential pages for your website
  • How to write for the web
  • Images: where to find them and how to use them
  • Should I blog?
  • Using video on your website

Registration: Free

Registration coming soon.

Questions? Email wintheweb@mrrpc.com.

October 6, 2021 - Online Only

Location

Online live via ZOOM

Agenda

8:00 AM - 9:00 AM: Best Practices for Service-Industry Websites

9:00 AM - 9:15 AM: Q&A

If you own or are thinking of starting a service-based business, like an accounting firm, plumbing or HVAC company, pet grooming, etc., join us to learn strategies for building an effective website that’s focused on selling your services instead of products.

Best Practices for Service-Industry Websites (Introductory)

Join us to learn:

  • Design considerations for service-industry websites
  • Content your service-based business website should have
  • Lead generation and scheduling services

Registration: Free

Registration coming soon.

Questions? Email wintheweb@mrrpc.com.

October 20, 2021 - Prairie du Chien, WI and Online

Location

Physical Location To Be Determined

or

Online live via ZOOM

Agenda

9:15 AM - 9:30 AM: Check-in

9:30 AM - 10:30 AM: Introduction to Search Engine Optimization

10:30 AM - 10:45 AM: Break

10:45 AM - 11:45 AM: eCommerce 101: Planning an Online Store

11:45 AM - 12:30 PM: Networking/Break - Refreshments Provided (In-Person Attendees Only)

12:30 PM - 3:00 PM: One-on-One Consulting Sessions (In-Person Attendees Only)

If you are planning a business website, or want to improve the rankings of your existing business website so it gets more visitors, join us for an overview of SEO and beginner-level tips for implementing search engine optimization tactics in your website.

If you own or are thinking of starting an ecommerce website but you don’t know where to start, join us for the second session to learn what you need to know as you plan and build your ecommerce website.

Join us afterwards for one-on-one consulting.

Introduction to Search Engine Optimization (Introductory)

Join us to learn:

  • How the search engines work
  • What is Search Engine Optimization?
  • Key elements of Search Engine Optimization
  • Actions you can take to improve your site’s SEO
  • Additional resources
eCommerce 101: Planning an Online Store (Introductory)

Join us to learn:

  • Choosing the right eCommerce platform
  • Content & product pages
  • Site structure
  • Taxes
  • Shipping
  • Payment processing
  • Security

Registration: Free

Registration coming soon.

Questions? Email wintheweb@mrrpc.com.

October 26 & November 9, 2021 - Online Only

Location

Online live via ZOOM

Agenda

October 26, 2021: 5:00 PM - 7:00 PM: WORKSHOP: Building a SquareSpace Website Part I

November 9, 2021: 5:00 PM - 7:00 PM: WORKSHOP: Building a SquareSpace Website Part II

If you’ve decided to try building a business website yourself, join us to get a firsthand tour of the SquareSpace website builder, actionable steps for setting up your site, and best practices to help ensure you build an effective website. If you’ve already built a SquareSpace website but want to feel more comfortable using the platform, you may also find this class beneficial.

Building a SquareSpace Website (Workshop)

Session I - November 4th, 2021 5:00 - 7:00 PM

  • Costs
  • Creating an account
  • Choosing a template
  • How to use the editor
  • Choosing a domain name
  • Q&A

 

Session II - November 18th, 2021 5:00 - 7:00 PM

  • Adding a blog and other functionality
  • Upgrading your plan
  • Connecting your domain
  • SEO settings
  • Google Analytics & other bonus tips
  • Q&A

Registration: Free

Registration coming soon.

Questions? Email wintheweb@mrrpc.com.

November 4 & November 18, 2021 - Online Only

Location

Online live via ZOOM

Agenda

October 26, 2021: 5:00 PM - 7:00 PM: WORKSHOP: Building a WIX Website Part I

November 9, 2021: 5:00 PM - 7:00 PM: WORKSHOP: Building a WIX Website Part II

If you’ve decided to try building a business website yourself, join us to get a firsthand tour of the WIX website builder, actionable steps for setting up your site, and best practices to help ensure you build an effective website. If you’ve already built a WIX website but want to feel more comfortable using the platform, you may also find this class beneficial.

Building a WIX Website (Workshop)

Session I - October 26th 5:00 - 7:00 PM

  • Costs
  • Creating an account
  • WIX ADI vs WIX Editor
  • Choosing a template
  • How to use the editor
  • Choosing a domain name
  • Q&A

Session II - November 9th 5:00 - 7:00 PM

  • Adding a blog and other apps
  • Upgrading your plan
  • Connecting your domain
  • SEO settings
  • Google Analytics & other bonus tips
  • Q&A

Registration: Free

Registration coming soon.

Questions? Email wintheweb@mrrpc.com.

Stay tuned for more sessions in 2022!

About the Presenter

The sessions will be led by Sarah Arendt-Beyer, Marketing Director at DigiSage, Inc., a La Crosse-based marketing agency. Sarah is also an instructor with the Wisconsin Small Business Development Center (SBDC) at UW La Crosse, leading classes on marketing and website development. Sarah is certified in Economic Gardening by the National Center for Economic Gardening, and serves as a member of the Business Intelligence Team (BIT) as a Digital Marketing Specialist through the Wisconsin Center for Business Intelligence, part of the Institute for Business & Entrepreneurship.

Sponsors

Provided By:
The Mississippi River Regional Planning Commission (MRRPC), in collaboration with the Wisconsin Small Business Development Center (SBDC) at UW-La Crosse.

Additional support provided by the Economic Development Agencies and Chambers of Commerce supporting Buffalo, Crawford, Jackson, La Crosse, Monroe, Pepin, Pierce, Trempealeau, and Vernon Counties.

Funding for these educational sessions has been provided by the U.S. Economic Development Administration.