Win the Web

Website Training to
Help You Grow Your Business

We are pleased to present a series of FREE small business website training sessions for small business owners and entrepreneurs.

In-person & virtual classes will be held through May 2022.

Sessions are free but advance registration is required. See details below.

Topics:
Websites 101: Building a Website
Introduction to Search Engine Optimization (SEO)
Introduction to Social Media

Workshops:
Managing Your WordPress Website

 

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Websites 101: Building a Website

Dates

Tue. May 10, 2022
4:30 PM - 6:00 PM

Durand City Hall
Council Chambers
104 E Main St
Durand, WI 54736
View Directions
or
online via ZOOM


Tue. May 24, 2022
4:30 PM - 6:00 PM

Jackson County Courthouse
County Board Room
307 Main St
Black River Falls, WI 54615
View Directions
or
online via ZOOM

If you’ve made the decision to build a website for your business but you don’t know where to start, these sessions are for you. We’ll cover key considerations as you plan your business website.

Join us to learn:

  • Do you need a website, or can you just use a Facebook Page?
  • How much will it cost?
  • How to register a domain name
  • Choosing a platform (Wix, SquareSpace, WordPress, Shopify…)
  • Developing your site architecture and navigation
  • Choosing a design
  • Creating your content

Registration: Free

Introduction to Search Engine Optimization (SEO)

Dates

Wed. May 11, 2022
4:30 PM - 6:00 PM

Buffalo County Courthouse
2nd Floor Conference Room
407 S 2nd St
Alma, WI 54610
View Directions
or
online via ZOOM


Tue. May 31, 2022
4:30 PM - 6:00 PM

Monroe County Courthouse
Assembly Room
112 S Court St, Sparta, WI 54656
View Directions
or
online via ZOOM

If you are planning a business website, or want to improve the rankings of your existing business website so it gets more visitors, join us for an overview of SEO and beginner-level tips for implementing search engine optimization tactics in your website.

Join us to learn:

  • How the search engines work
  • What is Search Engine Optimization?
  • Key elements of Search Engine Optimization
  • Actions you can take to improve your site’s SEO
  • Additional resources

Registration: Free

Introduction to Social Media Marketing

Dates

Thurs. May 12, 2022 
4:30 PM – 6:00 PM

Arcadia Town Hall in Arcadia, WI
W26051 WI-95
Arcadia, WI 54612
View Directions
or
online via ZOOM


Thurs. May 26, 2022
4:30 PM - 6:00 PM

Crawford County Administration Building in Prairie du Chien, WI
225 N Beaumont Rd
Prairie du Chien, WI 53821
View Directions
or
online via ZOOM

 

Learn how to use social media marketing to build brand awareness for your business, engage your audience, and generate leads or sales.

Join us to learn:

  • Which social media platforms are right for MY business?
  • What types of content to post, and how frequently
  • Measure and improve with social media analytics
  • Basic tips for running paid ads on social
  • Tools and additional resources

Registration: Free

WORKSHOP: Managing Your WordPress Website

Dates

Mon. May 9, 2022
5:00 PM - 7:00 PM
online via ZOOM

If you have a wordpress.org website, join us to learn more about how to manage and maintain it, from adding content to choosing plugins and keeping it updated and secure.

  • Logging in, users, and roles
  • Adding a page
  • Adding images, links, and documents
  • Working with plugins (and how to choose good ones)
  • WordPress maintenance

Registration: Free

About the Presenter

The sessions will be led by Sarah Arendt-Beyer, Marketing Director at DigiSage, Inc., a La Crosse-based marketing agency. Sarah is also an instructor with the Wisconsin Small Business Development Center (SBDC) at UW La Crosse, leading classes on marketing and website development. Sarah is certified in Economic Gardening by the National Center for Economic Gardening, and serves as a member of the Business Intelligence Team (BIT) as a Digital Marketing Specialist through the Wisconsin Center for Business Intelligence, part of the Institute for Business & Entrepreneurship.

Sponsors

Provided By:
The Mississippi River Regional Planning Commission (MRRPC), in collaboration with the Wisconsin Small Business Development Center (SBDC) at UW-La Crosse.

Additional support provided by the Economic Development Agencies and Chambers of Commerce supporting Buffalo, Crawford, Jackson, La Crosse, Monroe, Pepin, Pierce, Trempealeau, and Vernon Counties.

Funding for these educational sessions has been provided by the U.S. Economic Development Administration.