Win the Web

Website Training to
Help You Grow Your Business

We are pleased to present a series of FREE small business website training sessions for small business owners and entrepreneurs.

In-person & virtual classes will be held through May 2022.

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Websites 101: Building a Website

Dates

Wed. September 8, 2021
5:00 PM - 6:30 PM
La Crosse Area Chamber of Commerce
or online via ZOOM
View Directions

Wed. October 20, 2021
8:00 AM - 9:30 AM
Vernon County Courthouse Annex
or online via ZOOM
View Directions

Mon. November 8, 2021
5:00 PM - 6:30 PM
City of Durand City Hall
View Directions
or online via ZOOM

Thurs. January 13, 2022
4:30 PM - 6:00 PM
Online via ZOOM

If you’ve made the decision to build a website for your business but you don’t know where to start, these sessions are for you. We’ll cover key considerations as you plan your business website.

Join us to learn:

  • Do you need a website, or can you just use a Facebook Page?
  • How much will it cost?
  • How to register a domain name
  • Choosing a platform (Wix, SquareSpace, WordPress, Shopify…)
  • Developing your site architecture and navigation
  • Choosing a design
  • Creating your content

Registration: Free

Introduction to Search Engine Optimization (SEO)

Dates

Fri. September 17, 2021
8:00 AM – 9:30 AM
Monroe County Courthouse - Assembly Room
or online via ZOOM
View Directions

Wed. October 13, 2021
5:00 PM – 6:30 PM
Buffalo County Courthouse - County Board Room
or online via ZOOM
View Directions

Wed. November 3, 2021
5:00 PM – 6:30 PM
Arcadia Town Hall
or online via ZOOM
View Directions

Thurs. February 24, 2022  
4:30 PM – 6:00 PM
online via ZOOM

If you are planning a business website, or want to improve the rankings of your existing business website so it gets more visitors, join us for an overview of SEO and beginner-level tips for implementing search engine optimization tactics in your website.

Join us to learn:

  • How the search engines work
  • What is Search Engine Optimization?
  • Key elements of Search Engine Optimization
  • Actions you can take to improve your site’s SEO
  • Additional resources

Registration: Free

Introduction to Social Media Marketing

Dates

Mon. September 20, 2021
5:00 PM – 6:30 PM
Pierce County Courthouse Board Room
Courthouse Annex, lower level
View Directions
and online via ZOOM

Tue. October 5, 2021
8:00 AM – 9:30 AM
Jackson County Courthouse
View Directions
and online via ZOOM

Wed. November 17, 2021
5:00 PM – 6:30 PM
Crawford County Administration Building
View Directions
and online via ZOOM

Thurs. March 24, 2022 
4:30 PM – 6:00 PM
online via ZOOM

Learn how to use social media marketing to build brand awareness for your business, engage your audience, and generate leads or sales.

Join us to learn:

  • Which social media platforms are right for MY business?
  • What types of content to post, and how frequently
  • Measure and improve with social media analytics
  • Basic tips for running paid ads on social
  • Tools and additional resources

Registration: Free

Cybersecurity Basics

Dates

Tue. September 28, 2021
Noon - 1:30 PM
online via ZOOM

Tue. April 5, 2022
8:00 AM - 9:30 AM
online via ZOOM

 

Keeping yourself, your website, and your website’s visitors safe and secure online should be a key consideration for any business owner. Hackers and scammers are becoming increasingly savvy, which means you need to arm yourself with up-to-date tools and knowledge to prevent yourself and your business from falling prey to them. Business owners or staff who want to learn more about general Internet security best practices and how to keep their website secure should attend this session.

Join us to learn:

  • Common types of website compromises
  • How to prevent your website from being hacked
  • How to spot email scams, SPAM, and phishing attempts
  • What is social engineering and how to avoid it
  • General Internet security best practices

Registration: Free

WORKSHOP: Building a WIX Website

Dates

Mon. Oct. 11, 2021 - Part I
5:00 – 7:00 PM
online via ZOOM

Wed. Oct. 27, 2021 - Part II
5:00 – 7:00 PM
online via ZOOM

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Wed. April 13, 2022 - Part I
5:00 – 7:00 PM
online via ZOOM

Wed. April 27, 2022 - Part II
5:00 – 7:00 PM
online via ZOOM

If you’ve decided to try building a business website yourself, join us to get a firsthand tour of the WIX website builder, actionable steps for setting up your site, and best practices to help ensure you build an effective website. If you’ve already built a WIX website but want to feel more comfortable using the platform, you may also find this class beneficial.

  • Part I: costs, creating an account, WIX ADI vs WIX Editor, choosing a template, how to use the editor, choosing a domain name.
  • Part II: adding a blog and other apps, upgrading your plan, connecting your domain, SEO settings, Google Analytics & other bonus tips.

Both sessions will include time for Q&A.

Registration: Free

eCommerce 101: Planning an Online Store

Date

Wed. December 8, 2021
5:00 PM - 6:30 PM
online via ZOOM

If you own or are thinking of starting an ecommerce website but you don’t know where to start, join us to learn what you need to know as you plan and build your ecommerce website.

Join us to learn:

  • Choosing the right eCommerce platform
  • Content & product pages
  • Site structure
  • Taxes
  • Shipping
  • Payment processing
  • Security

Registration: Free

WORKSHOP: Building a SquareSpace Website

Dates

Wed. January 19, 2022 - Part I
5:00 – 7:00 PM
online via ZOOM

Wed. February 2, 2022 - Part II
5:00 – 7:00 PM
online via ZOOM

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Wed. April 20, 2022 - Part I
5:00 – 7:00 PM
online via ZOOM

Wed. May 4, 2022 - Part II
5:00 – 7:00 PM
online via ZOOM

If you’ve decided to try building a business website yourself, join us to get a firsthand tour of the SquareSpace website builder, actionable steps for setting up your site, and best practices to help ensure you build an effective website. If you’ve already built a SquareSpace website but want to feel more comfortable using the platform, you may also find this class beneficial.

  • Part I: costs, creating an account, choosing a template, how to use the editor, choosing a domain name.
  • Part II: adding a blog and other functionality, upgrading your plan, connecting your domain, SEO settings, Google Analytics & other bonus tips.

Both sessions will include time for Q&A.

Registration: Free

Advanced Search Engine Optimization (SEO)

Date

Tue. March 1, 2022 
Noon - 1:30 PM
online via ZOOM

If you already have a basic understanding of SEO (or you attended our Introduction to Search Engine Optimization session and are ready to learn more), join us for this session where we’ll take a deeper dive into SEO tactics and implementation.

Join us to learn:

  • Technical SEO enhancements
  • Keyword research
  • Schema markup
  • Link building
  • Premium SEO tools

Registration: Free

Creating Effective Content for Your Website

Date

Wed. March 9, 2022  
8:00 – 9:30 AM
online via ZOOM

If you’re planning to build a brand-new website for your business, or your current website could use some updates, join us for "Creating Effective Content for Your Website." Learn which content to start with, and what to develop over time. We’ll share actionable steps to help you strategize and prepare content for your website, how to avoid copyright violations, and tips for creating engaging content that converts visitors into customers.

  • Essential pages for your website
  • How to write for the web
  • Images: where to find them and how to use them
  • Should I blog?
  • Using video on your website

Registration: Free

WORKSHOP: Managing Your WordPress Website

Dates

Wed. February 16, 2022
5:00 PM - 7:00 PM
online via ZOOM

Mon. May 9, 2022
5:00 PM - 7:00 PM
online via ZOOM

If you have a wordpress.org website, join us to learn more about how to manage and maintain it, from adding content to choosing plugins and keeping it updated and secure.

  • Logging in, users, and roles
  • Adding a page
  • Adding images, links, and documents
  • Working with plugins (and how to choose good ones)
  • WordPress maintenance

Registration: Free

About the Presenter

The sessions will be led by Sarah Arendt-Beyer, Marketing Director at DigiSage, Inc., a La Crosse-based marketing agency. Sarah is also an instructor with the Wisconsin Small Business Development Center (SBDC) at UW La Crosse, leading classes on marketing and website development. Sarah is certified in Economic Gardening by the National Center for Economic Gardening, and serves as a member of the Business Intelligence Team (BIT) as a Digital Marketing Specialist through the Wisconsin Center for Business Intelligence, part of the Institute for Business & Entrepreneurship.

Sponsors

Provided By:
The Mississippi River Regional Planning Commission (MRRPC), in collaboration with the Wisconsin Small Business Development Center (SBDC) at UW-La Crosse.

Additional support provided by the Economic Development Agencies and Chambers of Commerce supporting Buffalo, Crawford, Jackson, La Crosse, Monroe, Pepin, Pierce, Trempealeau, and Vernon Counties.

Funding for these educational sessions has been provided by the U.S. Economic Development Administration.